User want to transfer money in a fast way through DANA application. But user have to repeatedly click on the recipient's account to get the complete recipient's account information. This makes user feel confused.

How might we help the user to be able to see the complete account information for the transfer destination?

ROLE

UX Researcher

DURATION

3 Days, 14-16June 2022

PROCESS

Empathize, define problem, HiFi, testing

TOOLS

Figma, FigJam, Trello

BACKSTORY

This redesign process is done as an exercise, without any direction from the client. This redesign process was obtained from the Binar Academy Bootcamp challenge. This time the redesign process was carried out with the group. We had discussions and both found difficulties when using DANA application. This time I’m in charge as UX Researcher, but I am also in charge absolute Project Manager to manage the AGILE sprint backlog.

PROJECT OVERVIEW

DANA is Indonesia's all-in-one digital wallet that functions to make cashless and cardless payments for everyday needs such as offline purchases, mobile top ups, and bill payments. One of its most used features is money transfer to wide range of accounts from DANA account itself, phone number, and bank account. However, we found an approach to revamp and redesigning one of the flow features (money transfer) to be more efficient in a Quick Send page.

EMPATHIZE

Research

For the research process, we do read some feedback about DANA from the user on Google Play Store as an actual experience that user through. After reading it for a while, we got feedback that says on the ‘Quick Send’ page user find it confusing because user have to repeatedly click on the recipient's account to get the complete recipient's account information. We think that we can give this problem a solution, so we do the redesign process!

Empathy Map

After we know the problems faced by the user, we try to write what the user might say, think, do, and feel when facing these problems in the form of an empathy map. The making of this empathy map allows our team to position ourselves as users who face these problems.

WORK AS PROJECT MANAGER

AGILE Sprint Backlog

Optimizing Trello platform to manage our jobs, we use AGILE method to revamp one feature as a way to implement Design Sprint. Here’s the backlog of the journey!

Our Priority & MVP

Our priority in this project are helping users to be able to see the complete information of the intended DANA account or bank account, also helping users to find the bank transfer feature or cellphone number on the send money page faster. With the Minimum Viable Product,

Epic & Product Road Map

An epic are made to breakdown a large collection of works into smaller stories. And here is our epic in this project,
As PM we also make our road map for this project, because we don’t have a lot of time to finish it. So we can finish each task everyday.

DEFINE

Problem

We try to validate user problems by trying to use the fund application. And here is the problem statement that we compiled,

User Persona & User Journey Map

The user persona is structured to find out information from the target user of this application. Meanwhile, the User Journey Map is made to find out user thoughts when they use DANA to transfers money, so that improvement opportunities points can be obtained.

How Might we Question

Created as research objective summary of the user's pain points when they try to send money through DANA application and the problem statement that has been made before.
How might we help the user to be able to see the complete account information for the transfer destination?

HIGH FIDELITY DESIGN

Prototype

Please kindly check the full prototype through this link :)

USABILITY TESTING

Guerrilla UT

This Usability testing has been done by 2 users that frequently use DANA application. They try the prototype, while following the scenario plan that has been prepared. Here is the UT Result...

UT Conclusion (Recommendation)

Add ‘Custom’ feature in history page

What’s Next?

Evaluate the 'See All' feature on ‘Quick Send’ page

WHAT I LEARNED?

Through this UI/UX redesign process, we all learn how to be Project Managers. So we all can work together with PM on our next project. And as usual, I feel much more confident when doing my research for UX. Finding user pain points, empathizing to the user, finding solutions for the user, until the testing process it’s like playing an adventure game for me :).